ATTENTION: BOARD-CERTIFIED PLASTIC SURGEONS
What If You Could Leverage Instagram To Consistently Attract Paying Patients To Your Practice?
Instagram for Plastic Surgeons: FAST TRACK is a 5-week program that will show you how to create content for your dream patient and finally build a profitable Instagram account regardless of where you’re at on your Instagram journey. It includes EVERYTHING you & your in-house lead need to stand out, showcase your work, get new patients, and finally thrive on Instagram.
Whether you’re starting from 0 Instagram followers or 500,000, I’ll help you use strategic content to build a community of dream patients that will rave about your practice.
Build your audience & attract new patients
Save time & money by using proven strategies
Boost your practice’s credibility online
Give a clear, step-by-step roadmap to your team
Remove guesswork & make marketing FUN
Save your brainpower for the operating room
Instagram for Plastic Surgeons: FAST TRACK was specifically designed for board-certified plastic surgeons who understand the importance of a strong Instagram presence and are ready to go all-in to get new patients & build a community on the platform.
Let me guess...
- You’re already on Instagram with your social media assistant, your medical staff, your front desk staff, or maybe just by yourself.
- You're looking to embrace Instagram, do it right the first time, but aren't sure how to show up on the platform in a way that builds good will and converts new patients...
- You sometimes feel stuck on what to post and how to communicate on Instagram as a plastic surgeon and want to move faster…
- You're feeling overwhelmed with creating content for your channel and are struggling to grow your following organically (and ethically...)
- You’re showing up and posting before & after photos, but not getting the traction you’d like (maybe you’ve even considered buying followers to keep up with your competition...)
- You feel like your Instagram content - posts that will be in your patients feed every single day - look stale and lack direction.
Listen… I get it, I mean, you went through years of schooling that didn’t teach these skills and now YOU HAVE TO BE well versed in Instagram to stay competitive.
That’s why I created this special 5-week accelerator that will equip your practice with everything needed to get up on Instagram effectively.
But why even invest in Instagram? Does it matter?
YES! Most patients are using Instagram to find their next plastic surgeon – NOT Google. Ultimately, Instagram is your practice’s show-and-tell.
Studies show that 59% – 70% of plastic surgery patients believe that social media is an unbiased and reliable source to evaluate a surgeon and learn about different procedures.
Instagram ALSO…
- ...gives you the ability to control the story told about you and your practice in the marketplace.
- ...can be your most valuable digital asset - a community builder and patient relationship tool
- ...can improve morale among your practice’s team to participate in fun videos and photos.
- ...gives you the opportunity to fight misinformation, show up, and shine for your patients in the same way you do in your consult rooms.
- ...gives you the opportunity to fight the stigma around getting plastic surgery.
- ...is now THE word of mouth for plastic surgeons, and you can’t afford to not show up on the platform.
“Okay great, but how can I find the time?
Better yet - how can I maintain my integrity & ethics?
What about HIPAA?”
Our signature FAST TRACK Formula is designed to make Instagram visibility + conversion fast, easy, AND ethical.
Our signature FAST TRACK Formula is designed to make Instagram visibility + conversion fast, easy, AND ethical.
Learning my proprietary framework will answer all of these questions and equip you with the tools you and your staff need to succeed as a plastic surgeon on Instagram.
The FAST TRACK Formula will show you how to be highly effective on Instagram without spending hours on content creation or in the app. It’s called the Fast Track because it gives you everything you need to know and nothing you don’t.
Get to know me some more and you’ll see why I care so much and why this formula works…
Hi, I’m Laksman Veeravagu.
This program is my brainchild.
I created it after seeing plastic surgeons trying to market on Instagram without any form of guidance or help in doing so.
I developed this program after reviewing literature on social media use among plastic surgeons, interviewing top performing ethical plastic surgeons on Instagram, and calling on my 20+ years of marketing experience.
I believe that getting patients on Instagram is NOT about having a “perfect” profile or updating constantly. It’s about building trust and deepening relationships with current or potential patients (click here to learn more about my values.)
I work as the Digital Community & Social Media Specialist for Stanford Plastic Surgery, and Instagram Strategist for California Society of Plastic Surgeons. I’m an expert in combining digital media marketing and plastic surgery.
Hi, I’m Laksman Veeravagu.
This program is my brainchild.
I created it after seeing plastic surgeons trying to market on Instagram without any form of guidance or help in doing so.
I developed this program after reviewing literature on social media use among plastic surgeons, interviewing top performing ethical plastic surgeons on Instagram, and calling on my 20+ years of marketing experience.
I believe that getting patients on Instagram is NOT about having a “perfect” profile or updating constantly. It’s about building trust and deepening relationships with current or potential patients (click here to learn more about my values.)
I work as the Digital Community & Social Media Specialist for Stanford Plastic Surgery, and Instagram Strategist for California Society of Plastic Surgeons. I’m an expert in combining digital media marketing and plastic surgery.
I’m on a mission to help 500 board-certified plastic surgeons in 2024 and 2025 use Instagram to reduce stigma, fight misinformation, and ethically grow their practice through educational content.
You and your staff can 100% use Instagram to expand your reach and help more people to live confidently, which is why you probably got into plastic surgery in the first place.
Accordingly to ASPS, the average cost of one breast lift in 2022 was $5,817. That means that for LESS than the cost of one breast lift procedure, you can solve this problem for life.
You CAN use Instagram to make an impact with your content, grow your practice, and do so with the highest of ethical standards…. and I’m going to show you how in just 5 weeks.
Curriculum designed with Dr. Heather Furnas, Business of Plastic Surgery Author & Former ASPS Social Media Sub-Comittee Chair
WEEK 1
Designing Your Instagram Strategy
Begin with the end in mind to get the most out of your social media efforts.
- Learn the foundations for creating an optimized profile in just 5 minutes or less
- Safeguard your account against hacks
- Quickly connect with your future and current patients on Instagram using our plug-and-play Fast Track content posts
- Define your dream patient and your unique personal brand
WEEK 2
Create engaging content that lets IG users know, like, and trust you (+ even delegate it!)
Learn to be your dream patients’ content solution using your own unique voice- content that gets them to trust you and care about what you can offer them.
- Set a goal for your Instagram presence
- Learn how to create authentic content
- Eliminate overwhelm by organizing your content workflow
- Batch content to save time and make less work for your team (if you have one)
- Explore the S.E.R.V.E. method to maintain an ethical foundation to your content and guarantee it is all HIPAA-safe
- Go viral with Reels and TikTok
- Grow your audience by going LIVE
WEEK 3
Build a community of raving fans that sells your practice FOR you
Learn to create raving fans and reward them with exclusive content and deals.
- Get Laksman's InstaVIP method to reward your best fans and gain more visibility
- Set up LinkTree to grow your mailing list
- Learn easy & ethical ways to repost patient success stories and testimonials
- Leverage word of mouth marketing
WEEK 4
Turning DMs into dollars & followers into patients
Turn followers into patients by learning how to convert.
- Stay motivated by remembering exactly why you're putting the work in on IG
- Build trust with "micro actions"
- Get DM (direct message) templates, automations, and scripts to engage potential patients quickly & easily
- Learn simple automations to have your Instagram account WORK for YOU
- How to measure progress & ROI
WEEK 5
Increase your visibility through growth strategies
Growth strategies to take any account to the next level.
- Explore the benefits of location tagging
- Generate growth & interest through Instagram Stories
- Multiply your followers through contests, giveaways, and other interactive content
- Know how to use hashtags the right way to gain visibility via Instagram search
Design & Tech Fast Track: Coming January 2025
Master social media design, tech, and tools
New to design & tech? We’ve got you covered with this special Fast Track trainings!
- Learn the essentials of video editing with Capcut
- Learn the essentials of design with Canva
- Learn how to use tech tools to speed up production, stay organized, and stay consistent
- Perfect to get your team members up to speed on the latest technology, even if they're not a "tech person"
Our curriculum advisory board includes doctors, lawyers, and marketing strategists such as Dr. Jerry Chidester
Plus when you enroll TODAY, you'll get these bonuses:
Quick Start How-To Guides
- Step-by-step instructions to support Instagram novices
- How to use Instagram's most popular features & posting software
- How to create beautiful Before/After graphics
365 Day Instagram Inspiration Calendar
- Every cosmetic holiday you can think of, including National Botox Day, National Chemical Peel Day, Healthy Skin Week.
- 200+ Engagement Questions (100 “Just for Fun” and 100 “Cosmetic”)
- 365 days of content inspiration and ideas
365 Days of Reels Ideas
- Reels 101 - Creating, Editing, and Posting
- Researched based on questions patients are searching for now
- 365 ideas for inspiration for Reels, Tiktoks, or Instagram Live
Customizable Legal Templates
I’ve partnered with ByrdAdatto, a law firm that frequently works with and supports leading plastic surgeons, to provide you with customizable legal templates that every plastic surgeon on social media needs in their practice.
- Social Media Consent Form
- Photography Authorization Form
- Practice Social Media Policy Template
In-Depth Instagram Profile Audit
- Profile analysis: See what's working about your current setup, and what needs to change moving forward
- Content analysis: Ideas for introducing different types of content to your feed to generate more interest
- Competitor analysis: Explore how your direct competitors are using social media, so you can stand out from their approach
- Branded Templates you can start using right away
TikTok for Plastic Surgeons
- TikTok 101 - Creating, Editing, and Posting
- How to Repurpose Instagram Reels to TikTok
- TikTok Video Formula guaranteed to get you more views and a wider audience
How to Use AI as Your Content Assistant
- How to use AI (Canva/ChatGPT) to come up with ideas quickly & efficiently
- How to organize your content calendar
- How to create 30 days of content in 1 day
How to Be Confident on Video
- Video 101 - Why Showing up on Video is Important
- How to be comfortable on Instagram Live, even if you hate being on camera
- How to show up on Instagram Reels without having to “dance"
Custom Swag Box (worth $300!)
- "Follow Us!" sign with QR codes to your website and Instagram profile to display in your office
- Supplies such as a mug, pen, and notebook featuring your brand logo, to use in office photos
- Set of stickers to share with patients or hide nipples when showcasing breast augmentation images
— Coming January 2025 —
Ultimate Time Savers Bonus
- Time saving hacks to get your work done in just a few hours a week
- Learn how to be as effective as possible with a "minimum viable content" strategy
- Support your team with productivity short-cuts and tools designed to save you time & money on your marketing
Are you ready to position yourself as an expert and be THE content solution to your dream patient?
When you enroll today, you'll get...
- Instant access to the complete 5-week curriculum for Instagram for Plastic Surgeons FAST TRACK
$7,500
- Comprehensive profile audit to provide clear direction
$750
- Initial 60-minute clarity call (with you or your assistant) to discuss your goals & devise a strategy
$225
- Optional 30-minute Tech Training Call (with you or your assistant) to review your progress, answer any tech questions, and go over the profile audit together
$450
- Ongoing support in our course community to answer your questions and provide guidance as you or your team works through the program curriculum
$1,750
- Swag box of stickers & sign to easily showcase your Instagram account in your office
$300
- Valuable resource library that includes videos, cheatsheets, PDF worksheets, and PDF guidebooks
$545
- BONUS resources & cheatsheets:
- Technical how-to guides with step-by-step instructions to support social media novices
- 365-Day Instagram Inspiration Calendar
- 365 Days of Reels: Reels 101 & Ideas Cheatsheet
- Customizable Legal Templates by ByrdAdatto Law
- TikTok for Plastic Surgeons training
- How to Make 30 Days of Content in 1 Day Using AI
- How to Be Confident on Video training
- Ultimate Time Savers Bonus
$750
- Lifetime access to the entire curriculum & resource library - training for your current and future staff FOR LIFE!
PRICELESS
- Access to future updates so you can stay up-to-date with the latest Instagram updates, algorithms, etc.
PRICELESS
- A fun experience & learning opportunity for your team
PRICELESS
= Total Value of $12,045
Your Investment
One payment of
$4,997
All the materials and community support your team needs.
100% tax deductible business asset
Train your in-house team for LIFE
Pays for itself with just ONE procedure
This is an absolute NO-BRAINER with 7-day RISK-FREE Guarantee
You have 7 days to explore all the value in the Instagram for Plastic Surgeons: Fast Track Program.
You can review the content, complete modules, view the work sheets and bonuses, etc. If you still aren’t satisfied with your results, or if you feel the content won’t be an asset to your practice for years to come, simply email me and I will refund 100% of your investment.
Why do I feel so confident in Instagram for Plastic Surgeons: Fast Track?
This program is the result of 7+ years struggle and figuring things out the hard way. It has worked for me and countless other plastic surgeons just like you.
They were in your shoes. They did the work, and they made it to the other side. I know that if you commit to taking massive action and following the system outlined in this program, then it won’t be long before I can share your story right alongside theirs.
Our Program Promise:
The Instagram Fast Track promises to teach you and your team how to effectively use Instagram to get clients while maintaining high ethical standards.
"How do I know if this program is right for my team and I?"
FAST TRACK is perfect for you if...
- You need an ethical framework for marketing on social media that follows Instagram's policy as well as HIPAA policies
- You have an assistant (social media manager, administrator, front desk staff, etc) to take this course with you and implement if you aren’t doing it yourself
- You're short on time and want to avoid long, boring video lessons (or random piecemeal advice scrounged up from YouTube)
- You're actively seeking new ways to bring new patients into your practice, so you can generate more income each month.
But you should look elsewhere if...
- You want to hand off your social media to an agency and not really get involved
- You aren't 'coachable,' or you're simply not a fan of self-paced, more 'DIY' programs
- You're just looking for the basics (this program goes beyond the basics and focuses on strategy, execution, and converting followers into paying patients)
- You're fine piecing together articles & YouTube videos to form a marketing strategy
- You’re not willing to invest your (or your team's) time in going through the program
Here's what the industry is saying about the program…
This is the program your team needs to start or reboot your Instagram presence as a plastic surgeon, from an aesthetic content creator mindset to how to move fast with your social media assistant as a busy plastic surgeon, the course covers it all.”
— Shawn Moshrefi, MD
Modern Plastic Surgery
Laksman has put together a fabulous program for the plastic surgeon looking to use Instagram as practice-building tool. By combining teaching, support, and physical deliverable, his program is unique, and there is nothing else like it.”
— Heather Furnas MD, FACS
Co-Editor of The Business of Plastic Surgery Book | Former Chair, ASPS Social Media Subcommittee
Frequently Asked Questions
Absolutely NOT! This program is built on creating a community of quality followers. 500 followers may not seem like a lot at first glance, but if they all showed up in your lobby one day you may feel differently. I teach you how to position yourself as THE content solution for your dream patients on Instagram and convert them.
Your purchase is a practice license, which means you have LIFE TIME access for you, your current staff, assistants, nurse practitioners, injectors, etc. They can all complete this course alongside you. We know you’ll have people leave your practice and new staff come on board, and that’s why you get life time access. This investment will allow you to train your staff in ethical and effective Instagram strategies, for life.
Well, not quite.
Instagram requires YOU, the plastic surgeon, to show up for your patients just like you do in your consult rooms. They want special access to you, and it’s the only way to build know, like, and trust. Instagram is not about posting, it’s about building relationships. My methodology teaches designating a “social media lead” in your office and working with them as a collaboration. I’ve found this to be much more effective than hiring a big agency or paying someone to post X number of times a week for you. I’ll show you what you need to do, what your social media lead can do to save your time, and how you can work together to create an effective Instagram presence.
Your purchase is for 1 practice license, which means anyone, staff, assistants, nurse practitioners, injectors, etc. can all complete this course alongside you. I recommend both you and your social media lead go through the program together, but you’re welcome to invite any staff member on your team to join.
How does lifetime access sound? You can access the course forever, online.
All future updates to this course will be included as part of this special founding member offer.
In addition, the commitment to doing these strategies and building an Instagram for your practice is only 15-20 minutes a day. In fact, the program has some time-busting strategies that will actually help you SAVE time and be more effective.
I have researched codes of conducts of major societies on using social media, academic papers, and consulted top performing ethical plastic surgeons on Instagram. I teach you a proprietary system called the “S.E.R.V.E” method in Week 2, and I break down and demystify how to approach Instagram as a plastic surgeon ethically and be compliant with HIPAA.
Unprofessional behavior is what this course was designed to challenge. This program will teach you how to show up for your patients in an honest, ethical, and authentic way and still make real money on the platform. Here’s a secret: you’re already showing up for your patients in a professional way in your practice, and these skills can translate to Instagram.
You’ll get immediate access to the course, bonuses, and digital deliverables after you pay. We will mail you your physical deliverables (nipple stickers, signage, etc.) usually within a month of completing the intake form provided in your confirmation email.
Yes! Most video lessons are bite-size and less than 10 minutes. It shouldn’t take you longer than 2-3 hours a week to watch and complete the modules. It’s a 5 week program, and it’s spaced out so you have time to implement in real-time and add immediate value to your practice.
Trust me when I say, this course will require you to invest in yourself for 5 weeks but it will result in you being more efficient and reduce the time you spend on your Instagram strategy daily while increasing the amount of patients you get from the platform. It’ll save a lot of time and struggle in the long run and shorten your learning curve.
If you commit to the Fast Track Formula you WILL see major results.
- You will improve and optimize your profile for new patients
- You will learn how to identify and be the content solution for your dream patient
- You will learn how to convert followers into patients
- You will learn growth strategies
- and MUCH more!
You and your social media lead have 7 days to checkout Instagram for Plastic Surgeons: Fast Track and if you find it isn’t right for you, email laksman@igforplasticsurgeons.com, and I’ll give you a full refund, no questions asked.
You can access the course forever, online.
Once paid, you will receive an email to fill out a form with your basic practice information. We will use this information to provide the deliverables. All deliverables will be sent to you via email and snail mail usually within a month of submission of the form.
Absolutely not. I’ve included some bonus trainings for basics for those who aren’t as tech-savvy, but this program is about integrating an Instagram experience into your practice as efficiently and quickly as possible so you can get more patients from the program. You won’t find this information in a YouTube video or textbook paper – this is what’s working RIGHT NOW and value you can only get here.
Hey, I’d love to hear from you. Email any questions or concerns to me laksman@cosmeticpatients.com and I will respond within 24 hours.
Say goodbye to chasing followers and likes and hello to building a community of paying patients!
Get instant access for $4,997
One last note from Laksman...
If you’re anything like me when I was first struggling on social media, then maybe you need to hear this:
You (and your social media lead) are enough.
You don’t need to pay an expensive social media marketing company that doesn’t care about your practice as much as you do.
You don’t need to use shady “shortcuts” such as buying followers or utilizing bots to make you look popular, but don’t actually do anything to boost your practice or the quality of your audience.
You and your current staff CAN do this, and you don’t have to do it alone.
You have everything you need to succeed in-house, and with my program you will have the all the materials and community support you need to make real money on Instagram, while maintaining a high standard of ethics for your practice.
I made this program specifically for plastic surgeons like you, so you can become the mastermind, the CEO, of your Instagram Account.
The time is NOW to take full advantage of social media to grow your practice.
By committing to this process, you will not only have patients coming to you that are in need of your help and expertise, but you can also contribute to the fight against misinformation on social media, create a fun project for your team, and make a lot of money in the process.
For less than the cost of one breast augmentation, you can equip your practice with everything you need to crush it on Instagram.
This is not about getting 1 million followers or chasing the latest trend…
It’s about building a community of patients that you can serve, and make a difference in their lives.
I hope you’ll join me on this journey…in serving the patient.
